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CASE STUDY
Earlier identification of market threats and opportunities.
P_ResourceCover_Telecom leader improves market insights reporting three-fold with generative AI services.indd

Is your organisation looking to cut costs and improve efficiency across market insights reporting? Are manual tasks affecting employee satisfaction? Do you need faster insights on market threats and opportunities?

Telecom leader improves market insights reporting three-fold with generative AI services

Download this case study to learn:

In this case study discover how one client, through the adoption of fully automated marketing insights reporting processes:

  • Achieved a cost-effectiveness level two to three times higher than that of traditional insight software products
  • Drastically increased employee satisfaction across the marketing insights team by eliminating manual and repetitive tasks
  • Enabled the identification of market and competitor threats earlier than before, while also uncovering opportunities for differentiation through the generated insights.


Download now for these insights and more.

Telecom leader improves market insights reporting three-fold with generative ai services

3x more cost effective

3x more cost-effective insights reporting

staff satisfaction

Improved staff satisfaction

market threats

Earlier identification of market threats and opportunities

THE CLIENT

A leading telecommunications and technology company.

THE CHALLENGE

The client had five market insights employees manually reviewing, summarising and categorising 600 to 700 industry and competitor-related online articles daily. They sought an automated solution to scan feeds, compile and distribute finalised reports to users.

THE SOLUTION

Innovior, a Probe CX company, blended intelligent automation and generative artificial intelligence (AI) to produce a fully automated report, reaching an audience of over 4,000 users. By leveraging a combination of PowerAutomate, Python, MySQL and Open AI, the system automatically extracted and efficiently summarised articles from various feeds. Additionally, a sophisticated language model identified industry, company and market sentiment within these articles, a critical component of the report.

The compiled information was then presented in a PDF format by the system, complete with source article links for user-friendly drill-down access. The service offered scalability, allowing the addition of new feeds and the enhancement of insights as the information database expanded.

THE RESULT

Through the adoption of Innovior's fully automated marketing insights reporting process, the client:

icon-gear-refreshAchieved a cost-effectiveness level two to three times higher than that of traditional insight software products.
drastically increased employee satisfacitnDrastically increased employee satisfaction among the marketing insights team by eliminating manual and repetitive tasks.
enabled the identification of market and competitor threatsEnabled the identification of market and competitor threats earlier than before, while also uncovering opportunities for differentiation through the generated insights.

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