Frost & Sullivan is our industry’s best practice benchmark. In fact, for over 60 years, they have been powering clients in many important industries to a future shaped by growth, to ensure long-term success. So, to win an award from them is to be recognised for marketing-leader excellence.
To win multiple awards, over many years, consistently, is a pretty remarkable achievement. Every award and award category is subject to a rigorous evaluation process across multiple criteria in two key areas - business impact, and customer impact. The winner, chosen from a number of highly credentialled and worthy nominees, needs to show a local level of service with global capabilities.
“Probe CX’s model combines onshore intimacy, offshore scalability and proprietary digital enablement, making it a trusted partner that can offer the necessary scale and diversity for government agencies, blue chip enterprises, and emerging disruptors.” – Krishna Baidya, Senior Director, ICT Practice, Frost & Sullivan
What makes it even better is that this award is an acknowledgement of the way in which we serve our clients. Or, more specifically, the value we provide and add to their businesses, in terms of Customer Experience Management.
Customer Experience (CX) has grown from being a broad and somewhat vague concept, to being a core strategic imperative. In fact, one of Frost & Sullivan’s own recent global surveys of IT decision-makers revealed that 65% of respondents ranked improving CX as a top business priority, and its growing strategic importance.
Probe CX’s service delivery strategy is distinctly shaped by its Uniquely Digital, Naturally Human philosophy, providing clients in Australia with proximity, accountability, and cultural alignment, across a range of sectors including government, financial services, mining, retail, telecommunications and transport and logistics.
Above all, we are partners.
“Flexibility in the firm’s offering, be it fixed outcome-based pricing, or managed services, makes clients confident that they are entering into a partnership according to their requirements, rather than a packaged model.” – Krishna Baidya, Senior Director, ICT Practice, Frost & Sullivan
We see the client experience as a continuous journey of co-creation, delivery, and value evolution. Our service model is innovative, flexible, transparent, and simple, and we remain a trusted and valued partner for companies dealing with complex CX transformations. Our brand equity is a reputation for being responsive, adaptive, and committed to client success. We see ourselves not as a supplier, but as an extension of our clients’ operations, and an integral part of their success.
To win this award – again – is not just recognition for our dedication and innovation. But validation of the value we provide for those we truly value. Our clients.
