Leading courier and freight provider
Group 563
Cost savings of $9.2K: the equivalent of hiring four full- time employees.
Group 522
56-second average handling time reduction for voice channels.
Path 1110
3% call volume reduction for their frontline staff.

The client

A leading courier and freight service company with a global network of over 2,000 parcel pick-up and drop-off locations including 24/7 parcel collections and secure parcel lockers.


The challenge

In May 2022, the client’s frontline team received over 28,000 customer interactions, of which, 63% were voice calls. To improve their frontline efficiencies and reduce their cost to serve, the client wanted to make live chat their primary customer contact channel of choice. Their voice-to-chat channel goals involved deflecting 70% of calls to chat by June 2022 and 80% by July 2022.


The solution

Probe CX designed a volume management optimization plan broken up into four segments:

  • The agent profile
    The hiring profile encompassed the combination of strengths needed to be a successful voice and chat agent.
  • Multi-skilled agents
    The agents were trained to achieve flexibility in catering to a variety of complex transactions.
  • Workload routing
    Updated the client’s cloud-based call routing plug-in (Oration by Convai) so only customers calling from a landline are routed to voice channel.
  • Hours of operation
    The hours of operation were extended by an additional two hours.

The result

Just one month after rolling out Probe CX’s voice-to-chat volume deflection solutions,
the client witnessed the following results:

Cost savings of $9.2K: the equivalent of hiring four full- time employees.
A 3% call volume reduction for their frontline staff.
A 56-second average handling time reduction for voice channels.
An 18-second average handling time reduction for chat channels.

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