Why Probe CX

Sanj is a results-oriented leader with a clear strategic vision for Probe Group. He previously served as the Group’s CFO for nine years and brings expertise in financial and change management, leveraging fiscal results to inform decision-making. He is credited with leading exponential growth during his tenure and was responsible for leading the acquisition of Salmat, Convai, Beepo and MicroSourcing. With 20 years of BPO experience behind him, Sanj continues to drive innovation and excellence in customer experience.

Aziziye is a transformational leader who brings over 25 years of experience in CX for large, complex organisations. As Chief Customer Officer, she is a dedicated and passionate customer advocate. Her primary objective is enabling frontline teams to excel while shaping a high-performing workplace where employees can thrive. She leads transformative change within customer contact and digital operations across multiple regions and languages, in addition to spearheading digital transformation initiatives for Probe CX clients.

Rohan has dedicated himself to enabling clients’ digital transformation for over 15 years and thrives on using technology to empower people. He was responsible for leading the end-to-end M&A of five new businesses with Probe Group, and has led teams across areas including project management, service desk, and commercial and relationship management. His commitment to large-scale IT transformation and CX best practice in client projects saw Rohan recognised as one of the Top 50 CIOs in Australia, both in 2024 and 2025.

David is a dynamic marketing leader with a proven track record of driving revenue growth and enhancing brand equity across Asia-Pacific markets. He brings Probe CX over 20 years of experience in developing, implementing, measuring and optimising comprehensive marketing strategies aligned with business goals. His efforts have improved brand awareness, demand generation, and customer acquisition and retention through insight-led programs, solidifying Probe CX’s position as an industry leader. David previously held senior leadership positions at HSBC, NAB, ANZ and Oracle. 

Elisha is a people leader passionate about fostering diversity and inclusion, with over 25 years of experience in the outsourcing industry. She cultivates Probe CX’s culture and its high-performing workforce, recognising that exceptional customer experience depends on exceptional talent. Elisha’s efforts align people strategies with business goals and ensure employees have the necessary resources and development opportunities to succeed. As a vocal DEI advocate, she strives to create a workplace where people feel empowered to do their best work and drive business outcomes. 

Peter draws on over two decades of CX experience as he partners with global organisations to help them achieve their strategic growth objectives. His technology expertise, honed through various leadership roles at Telstra, IBM and Datacom, equips him with valuable insight into creating environments where digitally-enabled CX thrives. At Probe CX, Peter guides enterprise clients through large-scale growth strategies using a people-centric approach, combining human ingenuity with the power of technology to transform all aspects of the customer experience.

Rowena has driven strategic growth and transformation in large organisations for more than 20 years, and today, she strengthens and expands Probe CX’s partnerships with Australian government agencies. Her expertise in business development, customer engagement and service delivery builds on her extensive experience transforming operations at Serco and Qantas. She thrives in complex environments, navigating regulated and high-profile sectors to achieve sustainable business growth, with a focus on continuous improvement. 

Manish leverages over two decades of financial expertise to ensure Probe CX’s financial strategies enable impactful client engagements. Having joined Probe Group as Head of Commercial and Pricing in 2017, Manish now leads the Finance, Facilities, Pricing and Commercial functions for all Probe Group entities. His expertise is crucial in developing a solid financial foundation to allow the Group to invest in innovations and capabilities that continually improve client partnerships and service excellence.

Jo is a trusted advisor and solutions-focused legal professional who has over 20 years of experience in the field. As Group General Counsel & Head of ESG, her deep knowledge of commercial law, compliance, and risk management protects the company’s interests. She has extensive experience in reviewing, drafting and negotiating agreements, as well as advising on compliance and employment law matters. Jo’s reputation has been recognised over many years, being named Australasian Lawyer Elite Women 2025 Winner along with Australasian Lawyer’s In-House Leaders List in 2022 and In-House Counsel of the Year at the Women in Law Awards in 2020.