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The architects of impact: How Hayley and Chaz are rewriting the code for female leaders in tech

This International Women’s Day, we celebrate two leaders who are shattering the back-office myth. Hayley Bron, Director of Transformation at Probe Group, and Chaz Domingo, Senior Management Consultant at Innovior, are demonstrating that when women lead in tech, they don't just support the business but also drive its commercial engine. By embracing ‘Give to Gain,’ they are sharing their strategic IP to multiply our organisational growth. 
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Hayley: The catalyst of product-led growth

Hayley has fundamentally shifted the perception of technical roles from cost-centres to strategic assets. As a pioneer of Intrapreneurship, Hayley saw what others missed: that data could be transformed into a high-value, external-facing product.

She engineered a proprietary insights tool that transformed a system where less than 2% of interactions were reviewed into a powerhouse where 100% of engagements are assessed.

The Impact: This move effectively turned a multi-million-dollar cost-centre into a direct contributor to the organisation's bottom line.
The Reciprocity: Hayley has developed a blueprint that replaces slow, manual reporting with real-time discovery. By scanning 100% of voice and digital transcripts, and targeting key, customised metrics, her innovation delivers automated insights and actions across every interaction. This eliminates dependence on manual agent inputs, rapidly identifies compliance threats, and ensures the voice of the customer is captured with absolute reliability.
Hayley shared, ‘Innovation is about seeing the hidden commercial value in our everyday processes. When we build and share our own strategic IP, we shift the narrative from supporting the business to actively driving it.’

 

Chaz: The translator of AI strategy

While Hayley builds the engines, Chaz ensures they are grounded in real-world experience. She models vertical agility by earning trust and collaborating across technical teams, frontline agents, and the C-suite simultaneously.

Chaz acts as a vital translator between deep-tech and executive strategy, demystifying the ‘Black Box’ of AI and other tech solutions for leaders across the industry. This begins with a deep understanding of the real drivers and barriers within an operation, then working out a path forward that delivers tangible value for the business.

The Impact: Her Discovery-to-Roadmap framework efficiently identifies AI and tech opportunities to automate and optimise processes, enabling teams to focus on more strategic work. An AI-based conversation analytics solution that came out of this methodology allowed multiple companies to surface key operational insights in minutes, a task that previously took hours or days.
The Reciprocity: Chaz’s lead-by-listening ethos empowers women in non-coding roles to become essential technical architects. By sharing her methodology, she gains a community where technical acumen is paired with emotional intelligence.

According to Chaz, ‘The most effective strategies are deeply rooted in human empathy. By demystifying technology like AI and bringing diverse voices into the design phase, we ensure our tools amplify human potential rather than simply automating work.’

 

Success is an intentional multiplication

Hayley and Chaz embody the belief that success is never a subtraction. By giving their expertise to their teams and the wider tech community, they have gained for Probe a unique competitive edge. They are proving that an inclusive environment where diverse voices define the roadmap is the only way to navigate the complexities of AI ethics and commercial growth.

If you’re ready to bring your perspective to a team that values it, we’re ready for you. Check out our Careers page for opportunities that empower your ambition.

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