Sanj Ahuja

Sanj Ahuja is a highly accomplished executive with nearly 20 years of experience driving holistic success and innovation within the BPO industry. As CEO of Probe, he oversees Probe CX, Convai and Innovior, leading their strategic direction and expansion. Sanj fosters a culture that champions the power of technology to enhance customer experiences (CX).

His vision and commitment to a people-first approach enables Probe CX to deliver exceptional CX and unlock significant value for clients across diverse industries. Sanj leverages data-driven insights and continuous improvement to ensure Probe CX remains at the forefront of the CX industry, setting new standards for service excellence.

Prior to his role as CEO, Sanj served as the Group Chief Financial Officer for Probe Group, where he played a key role in driving revenue growth and optimising financial strategy. His expertise in financial management, planning and change management has established Probe CX as a partner of choice for organisations seeking next-generation CX solutions.