Probe CX is a tech-powered, global customer experience organisation that amplifies human capabilities with technological excellence.
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Over 9,000 team members delivering exceptional customer experiences across five countries.
We help our clients become modern digital organisations by combining the latest technology with people, process and data.
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Group Executive, Marketing & Communications
David Chataway is a dynamic marketing leader with over 20 years of expertise in building insight-driven strategies that bolster value propositions and accelerate business growth. With deep commercial acumen and an entrepreneurial mindset, he excels at leading teams to elevate customer experiences and enhance brand equity in competitive markets.
As Group Executive, Marketing & Communications at Probe Group, David formulates and oversees the group’s global marketing and communications strategy, ensuring alignment with business objectives. He has a proven track record of delivering measurable impact, including leading the successful transformation of corporate brands, revamping various engagement platforms and optimising partner referral channels to achieve sustainable business growth.
David's extensive background includes senior marketing roles in the technology and financial services sectors at major corporations like Oracle, HSBC, NAB, and ANZ. His international experience is particularly noteworthy, having led marketing strategy across 18 distinct markets in the Asia Pacific region while at HSBC. This has equipped him with an invaluable strategic perspective on global market trends, customer behaviour, and the power of data-driven decision-making to achieve commercial success.