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Probe CX named Major Contender in Everest Group CXM PEAK Matrix® 2025 for APAC

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We, the team at Probe CX, are immensely proud to announce our recognition as a Major Contender in the Everest Group CXM PEAK Matrix® Assessment 2025 for the Asia Pacific (APAC) region.

This distinguished global ranking validates our position as Australia’s leading customer experience provider and orchestrator of trusted digital CX. For us, this achievement is particularly special as we were the only Australian company included among the 33 firms assessed, underscoring our unique ability to serve major private and public sector enterprises in the Australian and New Zealand (ANZ) markets.

We are excited to share that we secured a top 10 ranking for both critical dimensions: Market Impact and Vision & Capability.

Everest Group’s assessment highlighted several key strengths that contributed to our success:

  • End-to-end CX Capability: Our ability to deliver comprehensive customer experience solutions across an integrated service delivery mix.
  • Mature Non-Voice Delivery Readiness: Our advanced capabilities for digital engagement channels.
  • Established Internal Tech Ecosystem: Our strategic use of proprietary digital solutions, notably Innovior and Convai, to deliver intelligent AI-powered outcomes.
  • Robust security and compliance foundation: Zero Trust controls, dark web monitoring, and cloud security governance, aligning with stringent security requirements of our clients.

 

Anubhav Das, Practice Director, Everest Group, noted, "The recognition underscores Probe's ability to serve the ANZ market with a strong service delivery mix and its commitment to delivering intelligent AI-powered customer engagement."

 

Hi-Res PEAK Matrix Image - CXM Services PEAK Matrix Assessment 2025 - APAC - Probe CX-1

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