Probe CX, a leading customer experience solutions provider, has appointed Rowena Powell as Chief Growth Officer – Government. In this capacity, she will lead the company's government strategy, with a focus on developing and growing partnerships with government agencies throughout Australia.
Rowena Powell has over two decades of executive experience driving strategic growth and transformation in major global organisations. Her extensive background includes impactful outcomes within the public sector and leadership roles at FTSE 250 listed Serco and ASX listed Qantas.
Her strategic vision will be key to improving citizen experience by developing innovative, efficient and scalable service solutions that support and achieve government priorities.
“I’m thrilled to step into the role of Chief Growth Officer – Government at Probe CX, leading our government strategy to elevate the way we partner with governments across Australia,” said Rowena.
“My focus is on driving meaningful impact, partnerships and outcomes - both for the governments we serve and the citizens who rely on essential services every day. What truly excites me most about this role is the opportunity to partner with governments to deliver exceptional services that make a material difference.”
Rowena highlights the significant opportunity to assist governments in their ongoing evolution to provide faster, more responsive and citizen-focused services within the public sector.
“Technology, automation and AI are transforming service models, and we are eager to continue to support government agencies to leverage innovation while maintaining human-centric engagement,” Rowena added.
Expressing his enthusiasm for Rowena’s appointment and continuing to deliver exceptional results for our government clients, Sanj Ahuja, CEO of Probe, said, “At its core, Probe CX is about exceptional people delivering exceptional outcomes. We don’t just provide services—we create solutions that make a tangible difference. Our deep expertise in government, paired with our service and innovation commitment, allows us to solve complex challenges with confidence. We are delighted to have Rowena join the team and confident that she will play a pivotal role in strengthening our partnerships and delivering outstanding results for our government clients.”
Probe CX is a global customer experience organisation focused on creating environments where digitally-enabled CX thrives. Discover our services: https://www.probecx.com/en-au/services
