IVR implementation improved caller efficiencies by 75%

Our client is Asia Pacific’s leading health and wellness group, with headquarters in Australia and regional offices across South East and East Asia. This client exists to make a meaningful, positive impact in people’s lives through innovative and diversified health and wellness offerings across physical and digital platforms. With over 470 locations across Asia Pacific, the client help more than 900,000 members live healthier and more active lives. Probe CX has been supporting this client since 2007 with a team of agents who work to retain their members that wish to pause or cancel their accounts.

The client receive a high volume of calls into the reception at their clubs daily. The challenge for them was understanding the drivers for these calls. The current telephony platform did not support intention capturing, or accurate reporting on call volumes and handling times. The client has aspirations to improve the overall CX for their club members by ensuring members are able to interact with them via the channel of their choice and freeing up experts who are face to face with clients in the clubs instead of taking calls in relation to placing a membership on hold or cancelling. In order to do this, the caller intention first needed to be understood.

Probe CX worked with the client to implement Oration by Convai, a contact centre plug-in interactive voice response (IVR) solution. In their current IVR, members had three options to select from; if they were new or existing members and if they wanted to cancel. All enquiries went into the gym for the receptionist to transfer or handle. Oration was turned on for seven days in 19 clubs with a total of 5,666 valid calls received. Turning on Oration meant that all callers were asked a simple open question, “Why are you calling today?”.

Out of the 5,666 calls received during this time, Probe CX analysed 3,125 of these calls for the true caller intent.