From rogue AI to governed CX: why composite AI is the new standard for enterprise customer experience
Dr. Mike Banbrook is a pioneering leader in the evolution of speech technology and conversational AI, with nearly 30 years of experience across the UK, New Zealand and Australia.

In a sandbox, a hallucination is a technical curiosity. In high-stakes environments like banking, utilities and government, "almost right" is simply another word for "non-compliant". As global frameworks such as the EU AI Act begin to demand high-level traceability for automated decisions, the era of the opaque black box is closing.
For technical leaders, the answer to these inherent limitations is Composite AI. A term coined by Gartner meaning the combined application of different AI techniques designed to move beyond the limitations of relying on a single machine learning model by blending multiple approaches.
The autocomplete trap and the limits of LLMs
To understand why standard AI fails at enterprise scale, we must look at its DNA. LLMs are stochastic next-token prediction engines. When an LLM hallucinates, it is not failing; it is performing its core function: maximising the mathematical likelihood of the next word without an underlying symbolic world model.
In a regulated industry, statistical likelihood is not a substitute for policy. If you cannot reliably show why one customer received Outcome A and another received Outcome B, you have a governance gap that no amount of prompt engineering can bridge.
Moving from suggestions to rules
Many vendors attempt to solve the hallucination problem by layering guardrails directly into the prompt. However, research into prompt injection has shown that these linguistic barriers are easily bypassed; they act as suggestions, rather than laws. There is a fundamental difference between stating "the AI should follow the rules" and ensuring "the AI will follow the rules."
Composite AI creates a Team Concept by dividing the system architecture into two distinct layers:
The Probabilistic Layer (Neural Networks): This handles natural language processing, empathy and intent recognition. It serves as the conversational brain.
The Deterministic Layer (Symbolic Logic): This enforces your products, policies and data integrity via business logic engines and knowledge graphs. This enforces products and policies via declarative logic and Knowledge Graphs. It acts as the immutable guardrail that the probabilistic layer cannot override.
In this architecture, the LLM may draft the response, but the deterministic layer holds an absolute veto. This aligns with Gartner’s AI TRiSM (Trust, Risk, and Security Management) framework, which emphasises the need for runtime enforcement and automated guardrails.
The Result: If an LLM suggests a train time or a loan offer, the deterministic layer verifies the data against source systems before the response is delivered. This transforms a probabilistic guess into a deterministic guarantee.
Industry proof points: Where logic meets language
We are seeing this standard take hold in sectors where explainability and auditability are legal requirements:
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Banking: Ensuring credit decisions are based on encoded policy rather than the shifting nuances of a conversation. Under APRA’s Prudential Standard CPS 230 and ASIC’s expectations for transparent AI governance, directors cannot attest to control effectiveness if output is non-deterministic. Composite AI ensures that while the agent remains empathetic, the credit rulebook -not the model- makes the final call on eligibility.
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Utilities: Managing complex billing disputes with live, auditable data integration. In high-stress scenarios like power outages, customers require facts rather than inaccurate ETAs or "cowboy comping" (unauthorised credits). This aligns with the Australian Energy Market Commission (AEMC) final rule on real-time data, which emphasises that a governed system must lock answers to live operational data to ensure market stability and consumer trust.
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Government: Maintaining strict adherence to eligibility legislation. By codifying programme rules as explicit logic, the AI helps residents navigate options while ensuring every outcome is traceable back to specific clauses. This aligns with the Australian Government’s requirement for human oversight and the New Zealand Public Service AI Framework’s focus on transparency, ensuring equity and leaving no room for a model to improvise on statutory entitlements.
The new standard of auditability
With the rise of "Right to Explanation" clauses in modern privacy laws, being able to audit an AI’s decision-making process is not optional. In a Composite AI stack, every interaction generates a transparent Inference Trace: [Input → Intent → Rule Validation → Data Grounding → Final Action]. This turns a black box mystery into a forensic record.
Governance as a catalyst not a hindrance
There is a common misconception that governance slows innovation. In reality, it is a safety harness, not a handbrake. By engineering out failure modes - such as rogue promises or data leaks - directly into the architecture, product teams can ship new use cases with greater speed and confidence. For example, while an unbounded LLM requires exhaustive testing against infinite unpredictable inputs, a governed, rule-based framework allows teams to focus on well-defined boundary behaviours. This shift from testing for everything to confirming finite guardrails significantly reduces test development time and accelerates the deployment cycle. Ultimately, stronger guardrails provide the freedom to move faster and more efficiently.
We are moving away from the era of the innovation badge to the era of the Orchestrated CX System. This is a system that doesn't just answer questions; it manages complete business processes within a secure, controlled environment. Properly built guardrails don't stop the work; they automate the safety so you can focus on the results.
The path forward
The transition to a governed system starts by drawing a clear line between play and production. First, document your rules and data sources to build a reliable, deterministic foundation. Only once that base is secure should you plug Generative AI into the edges of your architecture.
It is time to stop betting your licence on probability and start delivering on a guarantee. In Conversational AI, moving away from unpredictable bots toward governed agents creates an Orchestrated CX System. This ensures every customer interaction isn't just a chat, but a secure, end-to-end business process that protects your brand and delivers exceptional Digital Agent customer experience.
True governed CX isn’t just about the machine logic; it’s about knowing when the AI should step back and hand the context and the audit trail to a human expert. Composite AI provides the structural integrity to make that transition seamless and secure.
Ready to move beyond the black box? Contact our team at Probe CX to learn how we can help you build a governed, orchestrated CX system that delivers on a guarantee.
